100% Yes. The background of the Brentford owner is a betting firm, Simon is a hedgefund owner. Both of those businesses are basically trying to find ineffeciencies and signals in the markets, basically finding value where can't see it, to do this you have to be massively data driven. The Brentford owner actually worked in financial markets before he moved over to sports betting.
You see this with what Brentford did, using data people weren't looking at, to identify players who were potentially undervalued. Signing them on, then selling them on for massive profit. Whilst I'm massively over simplifying here, they're essentially applying financial market techniques to the players market.
We've been following a similar strategy since Critch came in. None of our signings have been massive, usually from the league below, and are nearly all worth much more than what we got them for. You have a few duds, for sure, but that's the risk you take, and you can actually afford to have several duds for just one success in this model. I'd wager we've had more successes than failures which is good going.
I was pretty sure we were copying this model last year, but I was 100% certain of it when we signed Keogh. At first I didn't get why we signed him, he didnt' fit the usual profile of players we go for, then I learned that Brentford did the same thing. They would go for players in lower leagues, often young which they believed were undervalued, but they also signed a few older more experienced heads. In paticular at CB. That for me was the most telling sign we're trying to do what they do.
Also worth remembering that Simon was quite open that he had some at his hedge fund running the numbers before aquiring the club. He clearly is not averse to utilising the analyticial capabilities of his firm to the benefit of the club. I think it also explains why we don't end up buying people like Brannigan even though he was our number one target. We clearly thought there was value to having him but not as much as Oxford wanted us to pay. Which is why we end up haggling quite agressively, and were prepared to walk away. I also think Simon was burned in his first January window, where we spent a lot of money for several signings who didn't work out. If that didn't motivate him to pick up the Brentford model, not much else will.