It is a difficult one, and I’ve made my thoughts known. I do think that perhaps a new age group could be introduced, for those 18-23, most of whom will have less disposable income than pensioners.
Food for thought is that if an adult fan goes say 10 times, they are going to pay around £250 on the mid-point pricing (plus booking fees?). I’ve renewed at £339, and would have done even if I could only attend 10 games. Is is not arguable that paying the extra £90 is sensible, for flexibility, as fans might be able to get to an extra 2 games, and they are front of the queue for limited away tickets?
Many adult non ST holders can afford to buy one, but they choose not to. The problem the club has on pricing for non ST holders, is that these fans will invariably choose the most attractive (Cat A) games, so it would be wrong to incentivise these games at lower prices, including by membership - that would just alienate your ST holders and ultimately damage the financial stability of the club.
Ultimately, fans needs to accept that the club is offering good value in comparison to most other clubs. We cannot expect £20 tickets in the Championship, when non-league clubs charge £17-20.